Daily Life/Impressive Places
Starbucks Reserve Roastery Milano(1st in Italy)
Lestro
2019. 10. 6. 00:11
Recently, I watched a documentary on TV, which relates to a design for a place.
Specifically, the first opening of Starbucks in Italy made me impressed.
As Italy, one of the origins of coffee, Italian felt negative to import Starbucks, a worldwide franchise coffee brand.
But, by adopting a localized strategy, Italian Starbucks succeeded in placing on a stable stage.
There are several ways to this. (Link - Korean BBC News)
https://www.bbc.com/korean/international-45442884